Along with looking out for new customers, it’s also important not to forget about your loyal customer base. This is a very big problem amongst even the most successful businesses and corporations. They offer great deals on their products or services to potential new customers, but sometimes avoid offering good deals to existing customers. With an inability to build a loyal customer base, a business may find that if they experience difficulty bringing in new customers, they may have few customers to fall back on. Enticing new customers is vital for a business be successful. What is also vital is making sure that you don’t forget about customers that you relied upon in the past.